Job Description

What this job entails: Customer understanding Be the voice of the customer internally Understand needs - even those that the customers themselves may not realize Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior Pricing Develop the right pricing policy - identify opportunities for giving customers value through intelligent and limited discounting. Use discounting to drive portfolio mix and achieve strategic goals Merchandising Develop and execute plans to showcase the right products Identify cross-selling and upselling opportunities Own the customer experience in the category - make navigation, discovery easier. Save the customer time Identify the parameters customers use to make decisions and ensure catalog richness Marketing Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels - SEM, SEO, TV Commercials, etc. Understand SEM, SEO and Email marketing - identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders Promotions Create promotions to drive revenue, margins, etc. Own both creation and execution of promotions calendar including special occasions (Diwali, Valentine s day, etc.) Catalogue Own catalogue content creation - lead catalogue photoshoot & content creation, drive this via internal catalogue & marketing teams Drive better conversions through catalogue improvement & enhancement basis customer insights Operations Work with internal sourcing, quality & design team to track key project milestones, ensure processes are followed for review & reporting of the same Work with buying and sourcing teams to plan inventory & inwarding as per requirement, ensure inventory sufficiency & reduce non-selling inventory Associations and collaborations: The role requires close collaboration with following teams: Category Central Marketing Business Finance Analytics Inventory After sales Working@Flipkart Opportunity to work in a world class facility, with passionately driven team mates who ensure an environment of learning and growth while having fun. You get a chance to work with new generation of entrepreneurs and help them take their business to next level with the help of best-in-class technology Qualifications and experience: Educational background - Graduation, MBA is preferred Desire and ability to think like the customer Ability to translate strategies into execution plans and take them to completion Highly analytical Willing to take calculated risks to grow the category Excellent verbal and written communication with interpersonal skills Strong understanding of technology and business Must be willing to learn Ability to connect with people across teams & levels