Direct Marketing Executive

Job Description

We're Hiring: Direct Marketing Executive (Night Shift) Location: Mohali | Shift: Night Shift (US/International Hours) Experience Required:- 1–2 Years | Industry: IT Services Are you a motivated and confident professional with a flair for lead generation? We’re looking for a Direct Marketing Executive who can drive results in the night shift with strong command over LinkedIn Sales Navigator and email outreach, specifically within the IT domain. Key Responsibilities: Generate qualified B2B leads through LinkedIn Sales Navigator and email marketing tools. Identify potential international clients (US/UK markets) and build prospect databases. Craft personalized and engaging outreach messages for email campaigns. Track, analyze, and optimize marketing campaigns for improved performance. Maintain and update CRM tools with lead and campaign data. Coordinate with the Business Development team to schedule and hand off leads. Maintain high levels of professionalism and confidence in communication. Ideal Candidate: 1–2 years of experience in direct marketing/lead generation in the IT services industry. Proficiency with LinkedIn Sales Navigator and email marketing tools (e.g., Mailchimp, Apollo, Lemlist, etc.). Excellent written and verbal communication skills. Confident and self-driven with a proactive approach. Comfortable working in night shift timings.