Digital & Webcom Head

Main Responsibilities, Authorities Accountabilities

Strategy D

• Lead thedevelopment and implementation of digital and social media marketing strategiesto increase brand awareness, engagement, and lead generation
• Understand the customers digital journey andensure connect with the right content at various touchpoints
• Build short term and long-term digital marketingstrategy to strengthen the social and digital footprint

Digital Marketing

• Responsiblefor digital media buying , campaign planning and execution in linewith the marcom heads
• Plan, develop,and execute integrated digital and social media campaigns across multipleplatforms, to drive a profitable growth
• Stay abreast ofthe latest trends and technologies in digital marketing

Content Strategy

Create and drivethe social media content and strategy

Monitor andmanage the brands online reputation by regularly tracking social mediachannels, review sites,other online platforms.

Website SEO

• Maintain andoptimise the Polycab website. Strategy and execution to enhance the currentwebsite
• This roleinvolves managing regular website updates, building UI/UX, ensuring sitefunctionality, and implementing effective SEO strategies to enhance searchengine visibility and drive organic traffic.

Budget Management

• Effectively Manage the digital budget

Market Places

• Work closely with market places tostrengthen brand presence

Accountability and measurement

• Measure the effectiveness of all digitaland social media campaigns, optimize spends and maximize ROI across digitalchannels

Requirements,Skills Competencies

Qualifications:

• MBA (Marketing)from Tier 1/2institute
• 15 to 20 years ofexperience in Digital marketing, website building and management
• Social media/Digital Agency side experience preferred.
• A proactive andpositive attitude to learning.
• Self-disciplineand motivation
• Excellentteamwork and problem-solving skills
• Advancedanalytical and numerical skills
• Excellent written, oral and electronic communication skills
• Strong skills inexcel and PowerPoint.