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Udhyam Learning Foundation
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Senior Manager / Principal Specialist

Senior Manager / Principal Specialist

Udhyam Learning Foundation

6 - 12 years

13 - 18 Lacs

bengaluru

Posted:1 day ago| Platform:

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Skills Required

product launch graphics printing brand campaigns production management project management stakeholder management marketing communication monitoring director marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key responsibilities Central MarCom Brand

Lead quarterly 360 marketing campaign conception and execution to drive visibility and mission advocacy.
Own content curation for the Central Annual Report; coordinate design approvals.
Conceptualize, produce and disseminate brand videos and video bank assets.
Keep brand collaterals (brochures, fact sheets, media kits, video banks) updated and brand-compliant.
Build and manage strategic brand partnerships and collaborations to amplify Udhyam s mission.
Support communications for key central events (concept content delivery).

Curriculum Teacher Engagement

Own communications for curriculum updates: coordinate with the agency to revise workbooks, manuals and trainer kits as curriculum evolves (messaging architecture / north-star integration).
Develop the Curriculum Communication Lens SOP guiding module reviews (tone, readability, brand voice).
Review all Grade 9 / 11 / 12 materials for tone, clarity and pedagogy-friendly language.
Build a curriculum-aligned visual library (icons, reflection visuals, graphics).
Design 10 high-quality teacher nudges (short videos, poster sets, reflection cards) for classroom practice.
Produce a monthly Teacher Spotlight series (short video + social + internal comms).
Create a teacher facilitation communication kit (visuals + tone guide) for the curriculum team.
Produce a Quality Doing visual story guide and document 20 strong classroom stories showcasing high-quality practice.

Monitoring Evaluation Impact Communications

Co-develop the Data Story Dissemination pipeline for program teams.
Write the Impact Communication SOP with sample dashboards and visualization templates.
Build maintain a repository of key impact metrics and baseline visuals for Udhyam Shiksha.
Design quarterly Impact Snapshot templates and launch visual posts that summarize data + story.
Lead the Annual Impact Report content curation, narrative and design coordination.
Curate State Impact Summary Decks for leadership and partners.
Partner with product/ops on dashboard UX refreshes with a storytelling lens.

Product UX Communications

Co-create the MarCom Product Communication Playbook (tone, voice, messaging, visuals).
Define UX writing storytelling guidelines for the AI chatbot, teacher dashboards and mobile apps.
Review product journeys for clarity and user empathy; design in-product nudges, walkthroughs and explainer videos.
Co-lead launch campaigns for new tools (AI chatbot, dashboards): campaign concept assets adoption kits (print + WhatsApp).
Craft the AI Bot Positioning Narrative why our AI is responsible, human and inclusive and prepare internal comms toolkits (FAQs, ethical guardrails).
Support Product with AI validation materials (sample copy, user stories and testimonials).

Required experience qualifications

6-12 years in marketing/communications (preferably 4+ years in education, EdTech, or NGO sector).
Proven experience producing curriculum or teacher-facing content, product launch comms, and impact reports.
Strong portfolio: written samples (long and short form), visual assets, videos, campaign case studies and at least two data-driven storytelling pieces (e.g., impact summaries, dashboards, report chapters).
Degree in Communications / English / Journalism / Marketing / Design or equivalent.

Must Have Skills

Exceptional copywriting, story crafting, and editorial instincts
Strong creative conceptualization, visual sense, ability to think out of the box and constantly challenge the status quo.
Strong production management experience with design partners; Basic Canva experience would be an added advantage.
Strong project management: brief creation, timelines, stakeholder management and quality checks.
String people skills, comfortable with cross team collaboration
Strong data presentation viz skills (PowerPoint, Google Sheets)

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