Digital Sales & Marketing Executive – Garment Division

Job Title

Location

Department

Job Type

Experience

Job Summary:

Digital Sales & Marketing Executive

Key Responsibilities:

• Plan, implement, and manage digital marketing campaigns to promote garment products via online platforms (Google Ads, Facebook, Instagram, etc.)
• Manage and grow sales on e-commerce platforms like Amazon, Flipkart, Myntra, Meesho, and our own website
• Plan and execute digital marketing strategies (SEO, SEM, social media, email marketing, etc.) to promote garment products online
• Generate and convert leads from online platforms such as LinkedIn, Alibaba, IndiaMART, WhatsApp Business, and B2B directories
• Identify and approach buyers, retailers, wholesalers, and distributors online
• Handle inquiries, quotations, follow-ups, and deal closures for orders through digital mediums
• Collaborate with design and production teams to ensure accurate product representation and availability  Monitor competitor activities and market trends in the online garment space
• Manage social media channels (Instagram, Facebook, LinkedIn, etc.) to build brand visibility and attract buyers
• Track campaign performance, prepare analytics reports, and optimize marketing efforts for better ROI
• Take ownership and full responsibility for online sales targets and performance 

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Fashion Technology, Textile/Fabric Studies, or related fields
• 5+ years of experience in digital marketing and online garment sales
• Sound knowledge of fabric types, garment manufacturing process, and export/domestic market trends Experience in lead generation, buyer outreach, and closing B2B & B2C deals
• Proficient in tools such as Google Ads, Facebook Business Manager, Canva, CRM, and Excel
• Strong written and verbal communication skills
• Self-motivated and target-oriented mindset with the ability to work independently 

Preferred Skills:

• Experience in garment export or wholesale business
• Familiarity with Shopify, IndiaMART, Alibaba, TradeIndia, or similar platforms
• Influencer marketing coordination experience
• Ability to handle product photography, catalog making, and ad creatives
• Familiarity with garment/fashion trends and buyer psychology

Compensation:

As per industry standards + Performance-based incentives