Digital Mktg Advisory Specialist

 About The Role  

Skill required: Marketing Operations - Customer Insight & Marketing Analytics

Designation: Digital Mktg Advisory Specialist

Qualifications:Any Graduation

Years of Experience:7 to 11 years
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song"” all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? The CRM Lead is responsible for shaping and executing the company's CRM strategy to drive customer engagement, retention, and business growth. This role ensures the effective use of customer data, manages multi-channel campaigns, and ensures compliance with privacy and spam regulations. The CRM Lead will oversee CRM operations, collaborate with cross-functional teams, and lead the execution of CRM initiatives that maximize customer value and align with broader business objectives.8.Additional Responsibilities:oManage BPRewards Unlocked (B2B2C) CRM activity, including briefing and testing business rules.oOversee NZ loyalty programs, including EDR offer loading, approvals, and data reporting coordination.oSupport new partner onboarding and CRM activation processes.

What are we looking for? Skills and Competencies:Technical
Skills:

CRM Systems Expertise:Advanced proficiency in CRM platforms (Salesforce, Adobe Campaign, Dot Digital, Comarch).

Marketing Automation & Personalization:Experience with campaign automation, segmentation, and customer journey mapping.

Data Management & Analytics:Strong ability to analyze customer data, derive insights, and optimize targeting strategies.

Compliance & Governance:Knowledge of data protection laws, spam regulations, and industry best practices.Core Competencies:

Strategic Thinking:Ability to develop and implement data-driven CRM strategies.

Project Management:Strong organizational skills to manage multiple campaigns and deadlines.

Collaboration & Communication:Experience working cross-functionally with internal teams and external partners.

Problem-Solving:Proactive approach to troubleshooting campaign or system issues.

Attention to Detail:Ensuring high accuracy in campaign execution, testing, and reporting.Experience & Education:Experience:

5-8 years of experience in CRM management, marketing automation, or customer engagement roles.

Proven experience leading CRM campaigns, developing customer segmentation strategies, and optimizing engagement initiatives.

Experience working with cross-functional teams in a large enterprise or consumer-focused business.

Previous experience in retail, energy, financial services, or e-commerce sectors is advantageous.Education:

Bachelor's degree in Business, Marketing, Data Analytics, or a related field (Master's degree is a plus).

Certifications in CRM systems (e.g., Salesforce Certified Administrator/Consultant) or data analytics are highly desirable.

Roles and Responsibilities:

Key Responsibilities:1.Strategic CRM Leadership:oDevelop and execute CRM strategies aligned with business goals to enhance customer lifecycle management.oOversee CRM roadmaps, campaign calendars, and customer engagement initiatives.oEnsure compliance with local privacy laws, spam regulations, and internal contact rules.2.CRM Campaign Strategy & Execution:oManage requests from marketing and business teams, ensuring campaign execution aligns with strategic goals.oDevelop and allocate offers, ensuring appropriate segmentation and customer targeting.oLead the creation and execution of multi-channel campaigns, including email, SMS, push notifications, and loyalty programs.oOversee approval processes with legal, compliance, privacy, and external partners before campaign execution.3.Customer Data Management & Insights:oManage customer segmentation strategies, ensuring data integrity and compliance.oDevelop and implement targeted offers using segmentation tools (e.g., Comarch) and coordinate execution with hub teams.oConduct audience segmentation reviews and ensure data alignment with CRM systems.4.Content & Asset Management:oSource and provide creative assets, copy points, and campaign mechanics for execution teams.oEnsure consistency and accuracy in content across customer touchpoints.oCollaborate with creative teams to produce high-quality campaign materials.5.Cross-Functional Collaboration & Stakeholder Engagement:oWork with internal stakeholders (e.g., marketing, digital, compliance) to ensure seamless campaign execution.oCoordinate external partner approvals before campaign briefing.oOversee the internal approvals process, ensuring adherence to legal and compliance requirements.6.Campaign Performance Monitoring & System Management:oLoad campaign details into tracking systems (e.g., Synops, Comarch, BPMe) and oversee activation.oConduct live proof testing of links, content, and interactive campaign elements (e.g., countdown timers, forms).oValidate final production builds in relevant systems (e.g., Comarch for AU, Radium for NZ) before launch.oTrack and analyze campaign performance, reporting on key metrics (e.g., engagement, retention, ROI).7.Issue Management & Crisis Response:oFacilitate issue resolution and triage processes across ANZ campaigns.oCoordinate with IT, privacy, legal, and external partners to address campaign or system issues.oImplement corrective actions, including campaign pauses or customer communications.
 Qualification Any Graduation