Digital Marketing Strategist

Company Description

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Role Description

This is a full-time hybrid role for a Digital Marketing Strategist at Swapna Weddings. The role is based in Kochi, but some remote work is acceptable. The Digital Marketing Strategist will be responsible for developing, implementing, and managing marketing campaigns that promote the products of Swapna Weddings. The strategist's tasks include planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising, maintaining our social media presence across all digital channels, measuring and reporting on the performance of all digital marketing campaigns, identifying trends and insights, and optimizing spend and performance based on the insights.

Qualifications

• Experience in planning and executing web, SEO/SEM, email, social media, and display advertising campaigns
• Proficiency in maintaining social media presence across various platforms
• Ability to measure and report on the performance of digital marketing campaigns
• Knowledge in identifying trends and insights, and optimizing spend and performance based on the insights
• Strong analytical skills and data-driven thinking
• Proven experience in a similar role within digital marketing
• Bachelor's degree in Marketing or a related field is preferred