Digital Marketing Specialist

We’re Hiring: Digital Marketing Specialist (EdTech – Upskilling Domain)

Location

Working Days

CTC

Experience

About the Role

Digital Marketing Specialist

Your role is not just to grow followers—but to grow business.

Key Responsibilities

Social Media Management

• Own and manage content across

  Instagram, LinkedIn, and YouTube

  .
• Schedule and post engaging content—reels, carousels, shorts, long-form videos, thumbnails.
• Coordinate with the design and content team to maintain brand identity and consistency.
• Grow subscriber/follower base and drive audience interaction.
  

Lead Generation Campaigns

• Run performance-based

  paid campaigns

  across Meta, Google, LinkedIn & YouTube.
• Optimize ad creatives, targeting, and budgets to reduce

  CPL

  and maximize ROI.
• Funnel leads effectively to the sales team and track conversion rates.
  

Performance Tracking & Optimization

• Use tools like Meta Ads Manager, Google Analytics, YouTube Studio, and LinkedIn Campaign Manager for reporting.
• Run A/B tests and optimize creatives, CTAs, and landing pages.
• Present weekly & monthly reports on engagement, reach, and lead metrics.
  

Requirements

• Minimum

  1 year of digital marketing experience

  (mandatory EdTech/Upskilling exposure).
• Proficiency in managing and growing

  YouTube, Instagram, and LinkedIn channels

  .
• Prior success in

  lead generation campaigns

  using both organic & paid channels.
• Strong skills in

  Meta Ads, Google Ads

  , SEO basics, and video content optimization.
• Analytical mindset with ability to make data-driven decisions.
• Familiarity with

  reels, shorts, hooks

  , and current digital trends.

Why Join Wayspire?

• Be part of one of India’s most agile EdTech startups.
• Create a direct impact on revenue and student outcomes.
• Full creative ownership and room to experiment.