Digital Marketing Specialist

Job Description

Key Responsibilities: Plan and execute digital marketing strategies across platforms (Google Ads, Meta Ads, LinkedIn Ads, etc.) Manage SEO/SEM, email marketing, content marketing, and social media campaigns. Analyze web traffic metrics using tools like Google Analytics, Search Console, and Hotjar. Optimize landing pages and user funnels to improve conversion rates. Conduct keyword research, competitive analysis, and A/B testing. Manage and grow social media presence across Instagram, LinkedIn, Twitter, etc. Collaborate with design, content, and sales teams to align campaigns with business goals. Monitor performance and prepare regular reports with actionable insights. Requirements: Bachelor’s degree in Marketing, Business, or related field. Proven work experience as a Digital Marketer or similar role. Strong knowledge of SEO/SEM, Google Ads, Meta Business Suite, and analytics tools. Experience with email marketing platforms (Mailchimp, Klaviyo, etc.). Hands-on with tools like Google Analytics, Google Tag Manager, and social media schedulers. Creative mindset with an eye for design and storytelling. Strong analytical skills and data-driven thinking. Job Types: Full-time, Permanent Pay: Up to ₹70,000.00 per month Schedule: Day shift Supplemental Pay: Performance bonus Ability to commute/relocate: Surat, Gujarat: Reliably commute or planning to relocate before starting work (Preferred) Application Question(s): Mention your current location Work Location: In person