Digital Marketing Specialist

Job Title: Digital Marketing Executive - for Saree studio

Location: JP Nagar 7th Phase, Bangalore
Job Type: Full-time -
Experience: 1-3 years
Salary: As per industry standards

Key Responsibilities:

• Manage and operate the Shopify website including product uploads, content updates, and maintaining UI/UX consistency.
• Implement on-page and off-page SEO strategies to improve search engine rankings and website traffic.
• Plan, create, and execute digital marketing campaigns across platforms like Google Ads, Meta Ads (Facebook & Instagram), and other performance channels.
• Analyze campaign performance using tools like Google Analytics, Meta Business Suite, and Shopify Reports.
• Work on email marketing, WhatsApp marketing, and social media engagement to drive conversions and brand awareness.
• Coordinate with the design team to create compelling creatives, banners, and landing pages.
• Keep up-to-date with the latest trends and best practices in digital marketing and SEO.
• Handle basic technical issues on the Shopify website or coordinate with developers when needed.

Requirements:

• Proven experience in digital marketing with hands-on knowledge of Shopify platform.
• Strong understanding of SEO tools and techniques (Google Search Console, Ahrefs, SEMrush, etc.).
• Ability to manage digital campaigns with ROI focus.
• Familiarity with social media marketing, email automation tools, and CRM platforms.
• Strong analytical skills and attention to detail.
• Good communication and teamwork skills.
• Basic knowledge of HTML/CSS is a plus.

Benefits:

• Opportunity to work with a growing brand in a creative environment.
• Exposure to a full-stack e-commerce marketing setup.
• Work location in the heart of Bangalore's startup hub.
• Friendly and professional work culture.

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement

Schedule:

• Day shift

Work Location: In person

Expected Start Date: 01/08/2025