Digital Marketing Specialist

Park Avenue Hotel is a growing hospitality brand with hotels and restaurants in multiple locations, dedicated to providing exceptional guest experiences. We are looking for a skilled Digital Marketing Specialist to enhance our online presence, manage Google Ads, and drive bookings through strategic marketing efforts.

Key Responsibilities:

1. Google Ads & Paid Advertising

• Plan, execute, and optimize Google Ads campaigns for hotels and restaurants.

• Conduct keyword research and competitor analysis to improve ad performance.

• Monitor and adjust budgets to maximize ROI on digital ad spend.

• Track and report campaign performance using Google Analytics and other tools.

2. Social Media & Content Marketing

• Develop and manage social media strategies for brand awareness and engagement.

• Create and schedule content across platforms (Facebook, Instagram, LinkedIn, etc.).

• Run paid social media campaigns for targeted reach and engagement.

• Monitor and respond to customer interactions on social platforms.

3. SEO & Website Management

• Optimize website content for search engines (SEO) to improve organic rankings.

• Collaborate with web developers to enhance site performance and user experience.

• Ensure hotel listings on Google My Business, TripAdvisor, and OTAs are updated.

4. Online Reputation & Review Management

• Monitor and respond to guest reviews on Google, TripAdvisor, and other platforms.

• Implement strategies to encourage positive reviews and manage negative feedback.

5. Email & WhatsApp Marketing

• Develop email marketing campaigns to promote offers, loyalty programs, and events.

• Create WhatsApp marketing strategies for direct customer engagement.

6. Performance Analysis & Reporting

• Use Google Analytics and social media insights to track campaign performance.

• Generate reports on marketing activities and suggest data-driven improvements.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Digital Marketing, or a related field.

• 2+ years of experience in digital marketing, preferably in hospitality or F&B.

• Hands-on experience with Google Ads, Facebook Ads Manager, and SEO tools.

• Strong understanding of social media trends and content marketing.

• Knowledge of Google Analytics, Google My Business, and review management.

• Ability to work independently and collaborate with teams.

What We Offer:

• Competitive salary and performance-based incentives.

• Opportunity to work in a dynamic and growing hospitality brand.

• Learning and development opportunities.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement
• Food provided

Schedule:

• Day shift
• Fixed shift

Work Location: In person