Job
Description
Digital Marketing Specialist – Join Our Team! Location: Onsite in Ahmedabad (local candidates preferred) Experience: Up to 2 years in the IT industry Notice Period: Immediate Joiner Key Responsibilities: 1. Search Engine Optimization (SEO) Conduct keyword research and optimize content for search engines. Implement on-page and off-page SEO strategies to improve website rankings. Perform technical SEO audits and optimize website structure, speed, and mobile usability. Track and analyze SEO performance using Google Search Console and Google Analytics. Develop content marketing strategies to improve organic traffic and domain authority. 2. Google Ads & PPC Campaigns Plan, execute, and optimize Google Ads (Search, Display, YouTube, Shopping & Performance Max) campaigns. Conduct A/B testing on ad creatives, headlines, and landing pages. Optimize bidding strategies and budgets to maximize ROI. Monitor Google Analytics & Google Tag Manager to track conversions and user behavior. 3. Social Media Marketing (Meta, LinkedIn, X, Instagram, TikTok, etc.) Create and manage paid advertising campaigns on Meta (Facebook & Instagram), LinkedIn, TikTok, X (Twitter), and other social platforms. Develop engaging social media content (posts, reels, stories, ads) to drive engagement and brand awareness. Track performance using Meta Business Suite, LinkedIn Analytics, and other tracking tools. Implement retargeting and lookalike audience strategies for improved conversions. 4. Email Marketing & Automation Design, create, and execute email marketing campaigns using Mailchimp, HubSpot, Klaviyo, or Active Campaign. Develop personalized email sequences, newsletters, and drip campaigns to nurture leads. Segment email lists and use A/B testing to improve open rates and click-through rates (CTR). Analyze email performance metrics (open rates, CTR, conversions) and optimize accordingly. 5. Content & Branding Strategy Collaborate with content writers & designers to produce high-quality marketing materials. Develop blog posts, landing pages, and lead magnets that align with SEO and branding goals. Ensure brand consistency across all marketing channels. 6. Analytics & Performance Tracking Monitor and analyze Google Analytics, Facebook Pixel, LinkedIn Insights, and other analytics tools. Generate weekly/monthly performance reports and suggest optimizations. Track key KPIs, including CTR, ROI, CPC, CPA, and conversion rates. 7. Conversion Rate Optimization (CRO) Conduct landing page A/B testing and optimize CTAs, forms, and layouts. Improve website user experience (UX) to increase engagement and reduce bounce rates. Implement heatmaps and session recordings to analyze user behavior. 8. Lead Generation & Funnel Optimization Develop and execute lead generation campaigns using Google, Meta, LinkedIn Ads & Email Marketing. Optimize sales funnels and track customer journeys for better conversion rates. Implement marketing automation tools for nurturing and retargeting leads. Required Skills & Tools Proficiency: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads Google Analytics, Google Search Console, Google Tag Manager Mailchimp, HubSpot, Klaviyo, ActiveCampaign SEO Tools (SEMrush, Ahrefs, Moz) WordPress, Shopify, Wix (Basic Website Optimization) A/B Testing Tools (Optimizely, Google Optimize) At Vidhan Infotech Private Limited, we thrive on innovation and performance. Ready to elevate your career? APPLY NOW! with updated resume Job Type: Full-time Pay: ₹10,000.00 - ₹25,000.00 per month Schedule: Day shift Monday to Friday Application Question(s): what's your current CTC ? what's your current ECTC ? Are you Immediate joiner? Have you reviewed the job description? Do you believe your skills and experience align with the requirements of this role? Education: Bachelor's (Required) Experience: Digital marketing Specialist: 2 years (Required) Location: Gota, Ahmedabad, Gujarat (Required) Work Location: In person
