Digital Marketing Specialist

Job Title: Digital Marketing specialist

Location: Baghpat, Uttar Pradesh
Salary: ₹25,000 – ₹35,000 per month + Incentives
Employment Type: Full-time

Company Overview:

We are a growing company having branch in Baghpat (U.P.), dedicated to providing high-quality residential and commercial property solutions. As we expand our digital presence, we are looking for a creative and driven Digital Marketing Specialist to lead our online marketing efforts and generate quality leads through digital channels.

Position Summary:

The Digital Marketing specialist will be responsible for planning, executing, and optimizing online marketing campaigns across various digital platforms to drive lead generation, increase brand visibility, and support sales efforts.

Key Responsibilities:

• Lead Generation:
• Design and execute lead generation campaigns across platforms (Google Ads, Facebook, Instagram, LinkedIn).
• Monitor and optimize ad performance to ensure high ROI.
• Social Media Marketing:
• Manage and grow the company’s social media presence.
• Create and schedule engaging content tailored to the audience.
• Interact with followers and respond to inquiries promptly.
• SEO & SEM:
• Perform keyword research and implement on-page and off-page SEO strategies.
• Run and manage Google Ads campaigns (Search, Display, and YouTube).
• Track and report on performance using Google Analytics and other tools.
• Content Creation:
• Develop content for digital ads, social media posts, email campaigns, and landing pages.
• Collaborate with designers and photographers for high-quality visuals and videos.
• Campaign Reporting:
• Generate weekly/monthly performance reports and share actionable insights.
• Recommend strategies to improve campaign effectiveness.

Qualifications:

• Graduate in any stream (Marketing background preferred but not mandatory).
• Minimum 2 years of hands-on experience in digital marketing.

Required Skills:

• Proven experience with Facebook Ads, Instagram Ads, LinkedIn Marketing, and Google Ads.
• Strong knowledge of SEO, SEM, and Google Analytics.
• Creative content writing and copywriting skills.
• Ability to handle multiple campaigns and platforms simultaneously.
• Strong analytical and communication skills.

Perks & Benefits:

• Competitive salary package with performance-based incentives.
• Learning environment with room for creativity and innovation.

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

• Provident Fund

Work Location: In person