Digital Marketing Specialist

About TCB Infotech
TCB Infotech is a leading provider of SaaS products and automation solutions, empowering businesses to streamline operations and drive growth. With expertise in ERPNext, Odoo, web scraping, and a suite of industry-specific management systems, we are committed to delivering innovative digital experiences for our clients.

Role Summary
We are seeking a skilled Digital Marketing Specialist to join our team in Hisar. In this full-time role, you will plan, execute, and optimise digital marketing campaigns across multiple channels to enhance our online presence and generate qualified leads.

Key Responsibilities

• Develop, implement, and manage digital marketing strategies across SEO, PPC, content marketing, and social media platforms.
• Create, schedule, and publish engaging content tailored to target audiences.
• Monitor and analyse campaign performance using analytics tools, providing actionable insights for continuous improvement.
• Manage and optimise paid advertising campaigns (Google Ads, Meta/Facebook Ads) to maximise ROI.
• Collaborate with design and development teams to ensure cohesive branding and messaging.
• Conduct market research and competitor analysis to identify new opportunities.
• Stay updated with the latest digital marketing trends and best practices.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 1–3 years of hands-on experience in digital marketing, preferably in a performance-driven environment.
• Strong knowledge of SEO, PPC, content marketing, and social media management.
• Experience with analytics and advertising tools such as Google Analytics, Google Ads, Meta Business Suite, and SEMrush.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced setting.
• Certification in Digital Marketing (E.g., Google, HubSpot) is a plus.

Desirable Skills

• Proficiency with marketing automation tools (e.g., Mailchimp, HubSpot).
• Familiarity with content management systems (WordPress, etc.).
• Strong analytical and problem-solving abilities.
• Creative approach to campaign development and content creation.

Benefits

• Competitive salary based on experience and skills.
• Flexible work hours and a supportive team environment.
• Opportunities for professional growth and skill development.
• Exposure to diverse projects and the latest digital marketing technologies.
• Certificate and recommendation letter upon successful completion of tenure.

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹30,000.00 per month

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus
• Yearly bonus

Work Location: In person