Digital Marketing Specialist / Strategist

Experience:

About the Role

creative, hands-on Digital Marketing Specialist / Strategist

If you enjoy designing campaigns, jumping into the tools yourself, running experiments, and turning numbers into real business results for B2B IT services, this role is for you.

You will lead our digital presence across channels, build a predictable pipeline of qualified leads from international markets (especially the U.S.), and shape how our brand is seen by technology and cybersecurity buyers.

Strong English communication is essential, as you will work closely with U.S.-based clients and internal teams.

What You'll Do

strategy and execution

• Design and own a

  full-funnel digital marketing strategy

  aligned to our business and revenue goals.
• Plan and run

  demand generation campaigns

  that bring in qualified B2B leads for IT and cybersecurity services.
• Manage and optimize

  performance marketing

  across:
• Google Ads
• LinkedIn Ads
• Meta and other relevant platforms
• Lead

  SEO and SEM

  efforts to grow organic visibility, rankings, and qualified traffic.
• Drive

  content marketing

  :
• Brief, review, and repurpose blogs, whitepapers, case studies, landing pages, and video content.
• Design and execute

  email journeys

  :
• Nurture flows, drip campaigns, and re-engagement sequences that move leads through the funnel.
• Own the

  website as a growth asset

  :
• Content, SEO, UX, and conversion-rate optimization (CRO).
• Track and improve performance using tools such as:
• GA4, Google Ads, HubSpot, SEMrush, Ahrefs, and similar platforms.
• Work closely with

  sales, product, and technical teams

  to align messaging, qualify leads better, and increase win rates.
• Manage and mentor a

  small team of digital marketers / content creators

  and coordinate with agencies where needed.
• Stay on top of

  new trends, tools, and tactics

  in digital marketing and bring fresh ideas to the table.

What You Bring

• 5+ years of hands-on digital marketing experience

  , primarily in B2B IT, SaaS, or technology services.
• Proven success running and scaling:
• PPC campaigns (Google, LinkedIn, Meta)
• SEO and content-driven growth
• Email marketing and automation
• Strong understanding of

  B2B lead generation funnels

  :
• From first touch to MQL/SQL, and how to plug leaks in between.
• Comfort working daily in tools like:

• HubSpot

  ,

  Google Ads

  ,

  GA4

  ,

  SEMrush

  ,

  Ahrefs

  , or equivalent.
• Experience managing

  multiple campaigns in parallel

  and prioritizing what moves the needle.

• Excellent English communication

  (written and spoken) you can write clear briefs, emails, and campaign copy, and talk confidently with international stakeholders.
• Data-driven mindset:
• You use numbers to test ideas, decide what to scale, and explain performance to leadership.
• Leadership qualities:
• Experience guiding in-house teams or agency partners and getting work shipped on time.

Nice to Have

• Experience with

  cybersecurity / managed security services / compliance-focused IT services

  .
• Familiarity with marketing to

  U.S. and other international markets

  .
• Comfort with marketing attribution, multi-touch funnels, and sales marketing alignment.

Key Skills

• English communication (essential)
• B2B IT Services marketing
• B2B lead generation & funnel management
• PPC: Google Ads, LinkedIn Ads, Meta
• SEO & SEM
• Content strategy: blogs, whitepapers, case studies, video
• Email marketing automation & workflows
• Website optimization (UX, CRO, SEO)
• HubSpot, GA4, SEMrush, Ahrefs
• Data analysis & performance reporting

What We Offer

• Competitive base salary

  and performance-linked growth.
• A

  creative, hands-on role

  where your ideas are implemented, not just documented.
• Ownership and autonomy to build the digital engine the way you believe it should run.
• Direct exposure to

  international markets and enterprise clients

  , especially in the U.S.
• Career growth in a

  technology-focused, cybersecurity-driven organization

  .
• Support for

  professional development, training, and certifications

  .
• A collaborative environment with

  direct access to senior leadership

  and quick decision cycles.