Digital Marketing Specialist / Strategist

Experience:

5+ years in Digital Marketing

Role Overview

Digital Marketing Specialist / Strategist

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with overall business objectives.
• Lead demand generation campaigns to attract high-quality leads for IT services and solutions.
• Manage and optimize performance marketing across platforms such as Google Ads, LinkedIn Ads, Meta, and others.
• Oversee SEO and SEM strategies to enhance online visibility and search rankings.
• Plan and implement content marketing initiatives, including blogs, whitepapers, case studies, and video content.
• Design and execute email marketing workflows, nurturing sequences, and drip campaigns.
• Drive website strategy encompassing content, SEO, UX, and conversion rate optimization.
• Monitor and analyse campaign performance using tools like Google Analytics, HubSpot, SEMrush, and others.
• Collaborate with sales, product, and technology teams to align messaging and improve conversion rates.
• Lead a team of digital marketers, content creators, and external agencies.
• Stay abreast of the latest trends, tools, and technologies in digital marketing.

Key Requirements

• Bachelors or Masters degree in Marketing, Information Technology, Business Administration, or a related field.
• Minimum 5+ years of hands-on digital marketing experience, ideally in the IT, SaaS, or technology services sector.
• Proven expertise in PPC, SEO, content strategy, email marketing, and social media campaigns.
• Strong knowledge of lead generation funnels in a B2B IT context.
• Proficiency in tools such as HubSpot, Google Ads, GA4, SEMrush, Ahrefs, and related platforms.
• Demonstrated leadership experience managing in-house teams and agency partners.
• Excellent

  English communication skills

  (written and spoken)
• Excellent analytical thinking, and strategic decision-making skills.

Key Skills

• English communication (essential)
• B2B lead generation & funnel management
• SEO, SEM, and PPC campaign management
• Content strategy and execution (blogs, whitepapers, case studies, video)
• Email marketing automation and workflows
• Website optimization (UX, CRO, SEO)
• Proficiency with HubSpot, GA4, SEMrush, Ahrefs
• Data analysis and performance reporting
• Ability to work independently and manage multiple campaigns

What We Offer

• Competitive base salary.
• Leadership role with autonomy to implement your own strategies and processes.
• Direct exposure to international markets and enterprise-level clients.
• Career growth in a technology-focused, cybersecurity-driven organization.
• Opportunities for professional development, training, and certifications.
• Collaborative culture with direct access to senior leadership and decision-making.