Digital Marketing Specialist

Role & responsibilities

Preferred candidate profile

Job Title: Digital Marketing Executive

Location:

Min Experience – 3 Years

Job Overview:

Digital Marketing Executive

Meta Ads (Facebook & Instagram)

Google Ads (Search, Display, YouTube, PPC)

LinkedIn Ads

Key Responsibilities:

• Plan, create, and manage paid campaigns on

  Meta (Facebook & Instagram)

  ,

  Google Ads (PPC, YouTube)

  , and

  LinkedIn Ads

  .
• Conduct

  keyword research

  and implement

  on-page SEO

  strategies to improve organic visibility.
• Optimize ad creatives, targeting, and budget allocation for maximum ROI.
• Manage and monitor campaigns using

  Google Analytics

  ,

  Meta Ads Manager

  , and

  Search Console

  .
• Prepare weekly/monthly performance reports and present insights for improvement.
• Stay updated with new

  digital marketing tools, trends, and ad policies

  .
• Explore and test new platforms like

  Snapchat

  ,

  Twitter (X)

  , etc. for campaign opportunities.
• WordPress website management
• GoDaddy website management

Required Skills:

• Strong knowledge of

  Meta Ads Manager

  (Facebook & Instagram campaigns).
• Proficiency in

  Google Ads (Search, Display, YouTube, Remarketing)

  .
• Experience with

  LinkedIn Ads

  and B2B campaign management.
• Understanding of

  SEO fundamentals

  – on-page optimization, meta tags, keyword research.
• Familiarity with

  Google Analytics

  ,

  Google Tag Manager

  , and

  UTM tracking

  .
• Analytical mindset and ability to interpret campaign data.
• Creative and detail-oriented approach to ad copies and visual creatives.
• Basic knowledge of other ad platforms like

  Snapchat, Twitter (X), etc.

  will be an added advantage.

Preferred Qualification:

• Diploma / Certification in

  Digital Marketing

  from a recognized institute.
• 3-5 years of practical experience in

  performance marketing or paid advertising

  .

Perks & Benefits:

• Exposure to multi-channel marketing campaigns.
• Performance-based incentives.
• Learning-oriented and growth-driven work environment.