Digital Marketing Specialist (Real estate)

Company Overview

Whyder is Hyderabad’s leading creative and strategy studio transforming how real estate brands sell experiences — not just square feet.

We combine design thinking, performance marketing, and storytelling to drive real business results for developers like Rishee Infra, Giridhari Homes, DSR, and others.

Our work reshapes how projects are perceived, priced, and sold — setting new benchmarks across the city’s real-estate landscape.

Role: Digital Marketing Specialist – Real Estate

This is a full-time, on-site role in Hyderabad.

You’ll lead performance-driven campaigns that translate design, emotion, and data into measurable sales outcomes.

Your work will directly influence how Hyderabad’s top real-estate brands generate leads, build trust, and convert site visits.

What You’ll Actually Do

• Plan, execute, and optimise Meta, Google, and YouTube campaigns for high-value residential projects.
• Work closely with creative and strategy teams to align ad visuals and messaging with each project’s brand story.
• Track CPL, CTR, and conversion metrics with precision — no vanity data.
• Use heatmaps, analytics, and audience insights to refine campaigns weekly.
• Manage retargeting and funnel strategies that move prospects from “scrolling” to “site visit.”
• Present weekly performance reports and recommend tactical improvements.

Who You Need to Be

• A hands-on digital marketer obsessed with numbers, not jargon.
• Experienced in managing ₹5–15 L/month ad spends with provable ROI.
• Comfortable using tools like Meta Ads Manager, Google Analytics, Tag Manager, and HubSpot/Zoho.
• Deep understanding of real-estate consumer psychology and how location, price, and emotion drive conversion.
• Comfortable collaborating with designers and copywriters to produce high-impact creatives.
• Fluent in English and conversational Telugu/Hindi is a plus.

Qualifications

• 3–5 years of digital marketing experience, preferably in real estate or performance-led sectors.
• Bachelor’s degree in Marketing, Business, or related field.
• Analytical mindset with a creative eye — you can read both data and design.

Bonus

• Experience running WhatsApp automation funnels, CRM integration, or AI-based ad optimisation tools (like Madgicx, Hyros, etc.).