Digital Marketing Specialist

Digital Marketing Specialist

Key Responsibility:

• Plan, execute, and optimize

  digital marketing campaigns

  across platforms (Meta Ads, Google Ads, LinkedIn, etc.).
• Manage and grow

  social media channels

  , ensuring engaging content and consistent branding.
• Conduct

  SEO and SEM strategies

  to improve search rankings and website traffic.
• Monitor campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.) and generate actionable reports.
• Collaborate with the creative and content team to develop engaging ad creatives, blogs, and promotional material.
• Stay updated on

  digital marketing trends, tools, and best practices

  .

Requirements:

• Bachelor’s degree in

  Marketing, Business, Communications, or related field

  (Master’s is a plus).
• Proven experience (1.5–3 years) in

  digital marketing or related roles

  .
• Hands-on experience with:

Google Ads / Meta Ads Manager / LinkedIn Ads

SEO & SEM tools

Analytics tools

• Strong knowledge of

  social media management & content strategy

  .
• Basic knowledge of

  WordPress / Shopify / landing page builders

  .
• Familiarity with

  Canva, Photoshop, or video editing tools

  (preferred).
• Excellent communication & copywriting skills.
• Analytical mindset with the ability to

  read data and optimize campaigns

  .
• Ability to manage multiple projects and meet deadlines.
• Creative thinker with a problem-solving approach.

Qualification:

• Bachelor’s degree in Marketing, Communications, or related field.
• Proven experience in

  digital marketing campaigns and social media management

  .
• Hands-on knowledge of

  Google Ads, Facebook Ads Manager, SEO/SEM, Email Marketing, and Analytics tools

  .
• Strong analytical, creative, and problem-solving skills.
• Ability to manage multiple projects and meet deadlines.