Digital Marketing Specialist-Meta Ads & Global Campaigns

Key Responsibilities

Core Priorities

•Lead & Execute Scalable Meta Marketing Campaigns

•Own the full strategy and execution of Meta performance campaigns for all SIEC events, student recruitment services, and global markets.

• Build, optimise, and scale campaigns for leads, conversions, and engagement across multiple regions.

• Implement advanced audience strategies (lookalikes, retargeting, custom audiences).

• Build highly converting ad creatives, messaging, and landing paths.

• Drive measurable outcomes including high-quality leads, event registrations, student walk-ins, and conversions.

• Maintain strong brand consistency across ads, visuals, and digital content.

Project Management & Team Leadership

• Work closely with senior management and guide a small marketing team toward high performance.

• Manage day-to-day priorities, timelines, and deliverables.

• Balance fast-turnaround needs with long-term strategy and campaign scalability.

• Ensure internal alignment on messaging, targeting, creative requirements, and KPIs.

• Manage budgets efficiently to maximise ROAS.

Commercial & Analytical Ownership

• Track, analyse, and report performance using Meta Business Suite, GA, CRM and analytics tools.

• Optimise campaigns to reduce cost-per-lead and improve lead quality.

• Set up automated funnels, retargeting journeys, and conversion tracking.

• Work with counsellors, events, and branch teams to align marketing activity with business growth goals.

Creative Oversight

• Review and approve ad creatives, landing pages, and marketing collateral.

• Maintain strong brand visual consistency.

• Provide creative direction for video ads, copy, and storytelling.

Innovation & Expansion

• Expand into new digital channels (Google, TikTok, LinkedIn) where relevant.

• Test advanced strategies such as Advantage+ campaigns, automated rules, and AI-driven optimisation.

• Strengthen automation and tracking setup across CRM and analytics tools.

• Bring fresh ideas to elevate SIEC’s brand presence across India and international markets.

The Ideal Candidate

• 3–5 years’ experience in Meta performance marketing with proven ability to scale campaigns.

• Strong analytical skills and ability to optimise for ROI.

• Experience managing budgets, creative teams, and performance pipelines.

• Excellent communication, project management, and organisational skills.

• Ability to manage multiple campaigns across regions simultaneously.

• Hands-on, proactive, and comfortable leading from the front.

Bonus (Desirable):

• Experience in education, study-abroad, or event marketing.

• Knowledge of Google Ads, paid social, or full-funnel digital campaigns.

• Creative copywriting and visual storytelling skills.

• Familiarity with CRM/automation systems.

• Ability to collaborate across multicultural teams.

Interested candidates can share their resume on +91-7428897003 or hro@siecindia.com

Job Types: Full-time, Permanent

Pay: ₹45,000.00 - ₹60,000.00 per month

Work Location: In person