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Maarut Inc
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Digital Marketing Specialist

Digital Marketing Specialist

0 years

|

0 Lacs

Posted:2 weeks ago| Platform:

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Skills Required

marketing design engagement planning compliance analytics sql testing cms html customization drive automation data seo communication content management

Work Mode

On-site

Job Type

Full Time

Job Description

Digital Marketing Specialist

Responsibilities:

Manage and execute
end-to-end email marketing campaigns
, from planning to optimization.
Build campaigns from scratch and ensure compliance with
GDPR, CASL, and best practices
.
Grow, segment, and analyse large
email marketing databases
.
Monitor campaign performance using
Google Analytics, SQL, A/B testing, and CMS tools
.
Apply
HTML/CSS
for template customization and improvements.
Collaborate on
creative design
and campaign visuals to drive engagement.

Skillset Requirements:

Proven experience managing
email marketing programs and campaigns
.
Hands-on with
marketing automation platforms
.
Strong
data analytics
skills to determine important data and recommend improvements.
Knowledge of
SEO/SEM
for broader digital alignment.
Excellent
written communication skills
for compelling content creation.
Strong
project management skills
with high attention to detail.
Proficiency in
creative design
with tools like
Canva or other design platforms
to enhance campaign visuals.

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