Digital Marketing Specialist

0 years

0 Lacs

Posted:2 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Media & Entertainment Skills Council (MESC)

Digital Marketing Trainer & Specialist

The role involves managing live digital marketing campaigns and conducting hands-on sessions to prepare trainees for real-world marketing roles.

Key Responsibilities

As a Digital Marketing Specialist:

  • Plan and implement

    SEO, SEM, and social media marketing (SMM)

    campaigns.
  • Manage digital advertising using

    Google Ads

    ,

    Meta Business Suite

    , and

    LinkedIn Ads

    .
  • Conduct keyword research, competitor analysis, and audience targeting.
  • Monitor and analyze marketing performance using

    Google Analytics 4 (GA4)

    and

    Data Studio

    .
  • Develop engaging digital content — blogs, landing pages, ad copies, and social posts.
  • Work with automation and CRM tools like

    HubSpot

    ,

    Mailchimp

    , and

    Zapier

    .

As a Trainer:

  • Deliver interactive

    digital marketing classes and workshops

    aligned with MESC standards.
  • Prepare lesson plans, exercises, and live project tasks for trainees.
  • Guide students through

    campaign creation, analytics, and optimization

    .
  • Conduct assessments and provide constructive feedback.
  • Stay updated with emerging tools, trends, and algorithm changes to keep training current.

Qualifications

  • Bachelor’s Degree

    in Marketing, Business, IT, Mass Communication, or a related field.
  • Certifications in

    Google Ads / Analytics / SEO / Digital Marketing

    preferred.
  • Prior

    industry or teaching experience

    in digital marketing is desirable.
  • Freshers with practical project experience are also encouraged to apply.

Pay Scale

  • ₹20,000 – ₹45,000 per month (based on experience and expertise)
  • Accommodation will be provided by the institute.

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