Digital Marketing Specialist

Job Title: Senior Digital Marketing Executive – E-commerce Location: Chennai Company: Shrus

Job Summary:

We are looking for an experienced Digital Marketing Senior Executive to lead and execute online marketing strategies for our e-commerce business. The candidate will be responsible for driving online traffic, improving brand visibility, and increasing sales through digital platforms.

Key Responsibilities:

• Plan and execute digital marketing campaigns across Google Ads, Meta (Facebook/Instagram), and other paid platforms.
• Manage SEO/SEM, social media marketing, email marketing, and remarketing campaigns.
• Monitor website traffic, analyze performance metrics, and suggest improvements to boost conversions.
• Collaborate with the design and content teams for creatives, product promotions, and social media posts.
• Optimize product listings, keywords, and descriptions on the e-commerce website and marketplaces.
• Manage influencer collaborations and online promotions.
• Prepare weekly/monthly performance reports and ROI analysis.
• Stay updated with digital trends, algorithm changes, and e-commerce marketing tools.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• 3–6 years of experience in Digital Marketing (preferably in E-commerce or Retail).
• Hands-on experience in Google Ads, Meta Ads Manager, SEO tools, and analytics dashboards.
• Strong knowledge of website traffic analysis, performance tracking, and conversion optimization.
• Creative mindset with attention to detail.
• Excellent communication and coordination skills.

Additional Details:

• Working Hours: 10.00 AM – 7.00 PM
• Location: Chennai (Office-based role)
• Salary: Based on experience and skill set

Job Types: Full-time, Permanent

Pay: ₹300,000.00 - ₹600,000.00 per year

Benefits:

• Provident Fund

Work Location: In person