Digital Marketing Specialist - Lead Generation

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About the Role:

Digital Marketing Manager

This is a performance-based role. Your success will be measured by your ability to deliver authentic leads and achieve a strong return on ad spend (ROAS).

Key Responsibilities:

1. Social Media Management:

• Develop and implement strategies to increase followers and engagement across Instagram, Facebook, YouTube, and LinkedIn.
• Create compelling, platform-specific content to captivate target audiences.

1. Paid Advertising Campaigns:

• Design, execute, and optimize ad campaigns on Instagram, Facebook, YouTube, and LinkedIn.
• Conduct A/B testing, audience segmentation, and retargeting strategies to maximize ROI.

1. Analytics and Reporting:

• Track and analyze campaign performance using tools like Google Analytics, Facebook Ads Manager, and LinkedIn Campaign Manager.
• Provide detailed reports on ad spend, ROI, lead authenticity, and overall campaign success.

1. Audience Engagement and Growth:

• Identify trends, hashtags, and viral opportunities to increase organic reach.
• Engage with followers through comments, DMs, and polls to foster community growth.

1. Budget and Performance Management:

• Manage the digital marketing budget effectively to ensure maximum return on ad spend (ROAS).
• Continuously optimize campaigns to drive

  authentic leads

  and high-quality engagement.

1. Stay Updated:

• Keep up with the latest trends, algorithms, and best practices in digital marketing and social media.

Key Skills and Qualifications:

• Proven experience in digital marketing, with a focus on running successful ad campaigns on Instagram, Facebook, YouTube, and LinkedIn.
• Strong understanding of audience segmentation, retargeting, and campaign optimization.
• Proficiency in analytics tools such as Google Analytics, Facebook Ads Manager, and YouTube Studio.
• Excellent communication and creative skills to develop engaging content.
• Ability to manage budgets and achieve measurable ROI.
• Familiarity with LinkedIn strategies for lead generation is a plus.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Certification in Digital Marketing or Social Media Advertising is an advantage.
• Experience working in industries with a focus on tangible ROAS metrics.

Why Join Us?

• Opportunity to work on exciting, results-oriented campaigns.
• A dynamic and supportive team environment.
• Competitive salary with performance-based incentives.

If you have a proven track record of delivering authentic leads, running successful ad campaigns, and driving ROI, we’d love to hear from you!

Apply Now: