Digital Marketing Specialist

2 - 31 years

0 Lacs

Hinjewadi, Pune

Posted:2 weeks ago| Platform: Apna logo

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Skills Required

marketing ads management analytics strategies video editing research analysis data interpretation testing optimization copywriting collaboration communication

Work Mode

Remote

Job Type

Full Time

Job Description

JD & Skills: Responsible for managing and optimizing paid advertising campaigns on the Google Ads platform. campaign management, performance analytics and staying up to date with effective collaborations. Create and launch new campaigns with specific goals, target audiences, budgets and bidding strategies. Responsible for creating, managing, and optimizing advertising campaigns on Meta platforms (Facebook, Instagram, and Messenger). Video editing experience is must. Understanding of Google Ads: Expertise in creating, managing, and optimizing Google Ads campaigns, including search, display, and video advertising. Keyword Research and Analysis: Ability to conduct thorough keyword research and identify relevant keywords. Data Analysis and Interpretation: Strong analytical skills to interpret data, identify trends, and make data-driven decisions. A/B Testing and Optimization: Experience with A/B testing and optimization techniques to improve campaign performance. Ad Copywriting: Ability to write compelling ad copy that drives clicks and conversions. Budget Management: Experience managing budgets and allocating spending effectively. Collaboration and Communication: Strong communication and collaboration skills to work with other marketing team members.

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