Digital Marketing Specialist

1 years

1 - 4 Lacs

Posted:1 week ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities

  • Campaign Management: Develop, launch, and manage digital campaigns (PPC, Social Ads, Email, Content).
  • SEO & Content: Keyword research, on-page optimization, creating blog posts, emails, and landing page content.
  • Social Media: Plan, schedule, and manage company presence on platforms like Twitter, Facebook, etc..
  • Analytics & Reporting: Track website traffic (GA4), analyze performance, and report ROI to stakeholders.
  • Website Management: Update website content, fix bugs, and improve user experience (UX).
  • Trend Monitoring: Stay current with new digital marketing trends and technologies.

Essential Skills & Qualifications

  • Experience: Hands-on experience with Google Ads, Meta Ads, Google Analytics, Email platforms (Mailchimp).
  • Technical Skills: Familiarity with SEO/SEM, content management systems (CMS), data analysis.
  • Soft Skills: Creative, analytical, tech-savvy, great communicator, organized.
  • Education: Degree in Marketing, Communications, or related field is often preferred.

Typical Tools Used

  • Google Analytics, Google Ads, HubSpot, Mailchimp, Social Media Schedulers (Buffer/Hootsuite), Microsoft Office Suite

Job Type: Full-time

Pay: ₹10,531.46 - ₹40,394.91 per month

Experience:

  • Google AdWords: 1 year (Required)
  • Google Ads: 1 year (Required)
  • PPC Campaign Management: 1 year (Required)
  • Social media management: 1 year (Required)
  • Facebook Advertising: 1 year (Required)

Work Location: In person

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