Digital Marketing Specialist

Company Description

IntegrationPath LLC is a cost-effective consulting and professional services company specializing in Enterprise AI, Cloud, and Integrations. With expertise across major cloud platforms, including IBM, AWS, Google, Azure, and VMware, the company provides a wide range of solutions and services. Our seasoned consultants bring experience across industries, such as retail and healthcare, and hold multiple AI and Cloud certifications. IntegrationPath has a proven track record of delivering innovative strategies, migrations, architecture, managed services, and DevOps solutions for Fortune 500 clients.

Role Description

This is a full-time, on-site position based in Mysore, for a Digital Marketing Specialist. The role involves developing and executing digital marketing strategies to increase brand awareness and drive growth. Day-to-day tasks include managing social media marketing campaigns, analyzing web analytics data, handling online marketing efforts, and driving engagement across digital channels. Collaboration with cross-functional teams to meet marketing goals is an essential aspect of this role.

Qualifications

• Proficiency in Social Media Marketing and Online Marketing techniques
• Developing and executing online marketing campaigns to promote IT services
• Plan, create, and launch digital marketing campaigns across various channels like social media, email, and display advertising
• Experience in Digital Marketing practices and Web Analytics tools
• Strong Communication skills, both written and verbal
• Designing WordPress sites. Develop responsive WordPress websites that align with user needs and meet project specifications.
• Developing custom plugins. Build, test, and maintain custom plugins to expand functionality and improve user experience.
• Creating visual content (social media graphics, presentations, ads) using the Canva platform
• Ability to analyze marketing data and craft data-driven strategies to achieve business objectives
• Knowledge of search engine optimization (SEO) and pay-per-click (PPC) advertising will be an advantage
• A creative mindset and a proactive approach to problem-solving
• Relevant experience in digital marketing, with a Bachelor's degree in Marketing, Business, or a related field preferred