Digital Marketing Specialist

The ideal candidate for the position should be a highly motivated individual with a pleasant personality and excellent interpersonal and communication skills. As a Digital Marketing Manager, you will be responsible for creating and implementing comprehensive digital marketing strategies using various digital channels such as Google Adwords, SEO/SEM, Social media, and display advertising. Your primary responsibilities will include: - Developing and executing digital marketing campaigns while setting measurable KPIs. - Collaborating with cross-functional teams to ensure cohesive and effective marketing initiatives. - Analyzing performance data to provide data-driven recommendations for optimization. - Improving website performance, organic traffic, and conversion rates to enhance user experience and generate leads. - Conducting market research and competitive analysis to identify industry trends and growth opportunities. Specific tasks will include: - Implementing off-page SEO activities regularly to enhance keyword rankings and boost traffic. - Conducting keyword research and on-page optimization to improve website rankings and drive organic traffic and leads. - Reaching out to PR websites to enhance our public relations. - Engaging in brand building activities on relevant websites and analyzing analytics and engagement metrics to evaluate organic performance. - Compiling and presenting monthly/quarterly reports to track progress and performance metrics. The successful candidate should have a minimum of 2 years of relevant experience and a strong understanding of digital marketing tools and techniques. If you are passionate about digital marketing and possess the necessary skills to drive successful marketing campaigns, we encourage you to apply for this position.,