Job
Description
Company Description Pixsoffice - AI powered photography management software Role Description We're looking for a hands-on Digital Marketing Specialist who can drive our global marketing efforts. From running paid campaigns to managing SEO and creating engaging content, you'll be responsible for increasing our reach and signups in markets like the US, UK, UAE, and beyond. Qualifications: 2–5 years of experience in digital marketing, preferably in SaaS or B2B tools. Proven hands-on experience with Google Ads, Facebook Ads, and SEO tools. Experience with WhatsApp marketing tools (like WATI, Zoko, or Twilio). Ability to write compelling copy tailored to global audiences. Basic knowledge of graphic tools (Canva, Figma, Photoshop – added bonus). Digital Marketing, Marketing, and Content Marketing skills Experience in managing global digital marketing campaigns Knowledge of SEO, SEM, and social media marketing Data analysis and reporting skills Excellent communication and collaboration skills Ability to work independently and remotely Experience working in a global marketing environment is a plus Bachelor's degree in Marketing, Business, or related field Performance Marketing: Plan, create, and optimize Google Search Ads and Meta (Facebook/Instagram) campaigns. Monitor ROAS, CTR, CPC, and conversion goals using tools like Google Ads, Meta Ads Manager, and Google Analytics. Execute retargeting and lookalike campaigns for maximum conversion. SEO & Content : Conduct keyword research and competitor analysis for high-converting traffic. Write or manage creation of blog posts, landing page copy, and meta tags. Implement and monitor on-page/off-page SEO strategies using SEMrush, Ahrefs, or similar tools. WhatsApp Campaigns: Segment leads and customers for region-specific WhatsApp broadcast campaigns. Use tools like WhatsApp Business API, WATI, or Twilio for automation and analytics. Optimize message timing and formats for engagement and conversions. Content & Graphic Coordination: Create basic campaign content (emails, ad copy, social posts) or work with freelancers to get it done. Coordinate with a graphic designer or use Canva/Figma for simple designs. Bonus: If you can design ad creatives, landing banners, or social posts, it's a big plus. KPIs You'll Be Measured On: Cost per acquisition (CPA) by market Conversion rate from campaigns Website traffic growth (organic and paid) Lead engagement (clicks, replies, conversions via WhatsApp) Show more Show less
