Digital Marketing Specialist

Campaign Management & Execution

• Strategy & Planning:Develop, implement, and monitor digital marketing strategies to achieve business goals and targets.
• Channel Management:Manage and execute campaigns across various digital channels including social media, email, PPC (paid search), and SEO.
• Brand Consistency:Ensure consistent brand messaging and visual identity across all online platforms and content.
• Promotional Activities:Launch promotional offers, events, and direct advertising to attract new customers.

Content & Optimization

• Content Creation:Work with creators to produce high-quality digital content, including website copy, newsletters, and social media posts.
• SEO:Conduct keyword research and optimize website content to improve search engine rankings and organic traffic.
• Website Management:Oversee and improve online content and website performance, focusing on user experience and analytics.

Data Analysis & Reporting

• Performance Monitoring:Track key performance indicators (KPIs) and analyze campaign data to measure effectiveness and ROI.
• Reporting:Provide regular reports and insights on campaign performance, digital data, and market trends to senior management.
• Data-Driven Insights:Use analytics tools to identify trends, understand consumer behavior, and make data-driven recommendations for optimization.

Collaboration & Budgeting

• Teamwork:Collaborate with internal teams, such as sales and IT, as well as external agencies and partners.
• Budget Management:Prepare and manage digital marketing budgets, ensuring campaigns stay within budget while delivering results.

Staying Current

• Trend Research:Stay up-to-date with the latest digital marketing trends, best practices, new technologies, and industry news.
• Competitor Monitoring:Monitor competitors and provide suggestions for improvement and new strategies.

Job Type: Full-time

Pay: Up to ₹25,000.00 per month

Benefits:

• Health insurance