Digital Marketing Specialist (Female)

Roles of a Digital Marketing Specialist

• Develop, implement, and manage digital marketing campaigns across channels.
• Build brand awareness and generate leads through online platforms.
• Analyze market trends, consumer behavior, and competitors to refine strategies.
• Optimize digital presence to drive engagement, conversions, and ROI.
• Collaborate with design, content, and sales teams to achieve business goals.

Key Responsibilities

• Digital Strategy & Campaigns
• Plan and execute digital marketing campaigns (SEO, SEM, social media, email, display ads, etc.).
• Align campaigns with business objectives and target audience needs.
• Content & Social Media Management
• Create, curate, and manage content across social platforms (Facebook, LinkedIn, Instagram, X, etc.).
• Engage with communities, monitor trends, and maintain brand voice.
• SEO & Website Optimization
• Optimize website structure, landing pages, and content for search engines.
• Conduct keyword research, backlinking, and technical SEO improvements.
• Paid Advertising (PPC/Display)
• Manage Google Ads, Meta Ads, LinkedIn Ads, and other paid campaigns.
• Track and optimize CPC, CTR, and conversion rates.
• Email Marketing & Automation
• Design, test, and deploy email campaigns and newsletters.
• Use marketing automation tools (HubSpot, Mailchimp, etc.) to nurture leads.
• Analytics & Reporting
• Monitor KPIs using Google Analytics, GA4, Data Studio, or similar tools.
• Prepare performance reports and suggest improvements.
• Market & Competitor Research
• Analyze competitors’ digital strategies and benchmark performance.
• Identify new digital opportunities and emerging platforms.
• Collaboration & Project Management
• Work with designers, content creators, and developers.
• Ensure brand consistency across digital channels.

Bonus Skills (often expected):

• Basic graphic design (Canva, Photoshop, Figma).
• Copywriting and storytelling.
• Knowledge of CRM and marketing automation.
• Understanding of UX/UI principles.

Schedule:

• Day shift

Supplemental pay types:

• Yearly bonus

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

Work Location: In person

Schedule:

• Day shift

Supplemental pay types:

• Yearly bonus

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

Work Location: In person

Job Types: Full-time, Permanent, Fresher

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

• Paid sick time

Ability to commute/relocate:

• Vijayawada, Vijayawada, Andhra Pradesh: Reliably commute or planning to relocate before starting work (Required)

Education:

• Higher Secondary(12th Pass) (Preferred)

Experience:

• 0 Months: 1 year (Required)

Language:

• English, Hindi and Telugu (Required)

Location:

• Vijayawada, Vijayawada, Andhra Pradesh (Required)

Work Location: In person