Digital Marketing Specialist

Key ResponsibilitiesDigital Marketing

• Plan and run paid campaigns on Meta (Facebook & Instagram) and Google Ads
• Set up campaign structure, targeting, budgets, and monitor ad performance
• Track key metrics (clicks, conversions, engagement) and prepare monthly reports

Content Creation & Social Media

• Create daily Instagram posts, reels, carousels, and stories using Canva and video tools
• Write sharp, engaging copy tailored for each brand (educational vs lifestyle tone)
• Shoot and edit basic videos (e.g., decor styling, behind-the-scenes, testimonials)
• Own and update the monthly content calendar across both brands

Social Engagement

• Respond to comments, DMs, and user queries on social media promptly
• Initiate engagement through polls, Q&As, giveaways, and live sessions

Brand Management

• Support influencer collaborations, customer story campaigns, and reels featuring real users
• Develop visual storytelling across brand assets
• Ensure brand consistency in tone and visuals across channels

Requirements

• 1–2 years of relevant experience in digital marketing and content creation
• Strong command over Instagram, Facebook, and Canva
• Working knowledge of Meta Ads Manager and basic video editing tools (e.g., InShot, CapCut)

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Experience:

• Digital marketing: 1 year (Required)

Language:

• English (Required)

Location:

• Gurgram, Haryana (Required)

Work Location: In person