Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: Chennai, India
Experience Required: 4–6 Years
Industry: Motorsport / Automotive / Sports Marketing
Team: Formula Racing Team India
Salary: As per industry standards

About the Team:

Formula Racing Team India, based in Chennai, is a leading force in the Indian motorsport space, pushing the boundaries of speed, engineering, and innovation. As the team expands its presence both on and off the track, we are looking for a Digital Marketing Specialist to help drive our online growth, audience engagement, and brand visibility across all digital platforms.

Role Overview:

The Digital Marketing Specialist will be responsible for planning, executing, and optimizing digital marketing campaigns across various channels—social media, web, video, and email. This role requires a passion for motorsport, strong storytelling skills, and an ability to drive results through creative content and data-backed strategies.

Key Responsibilities:1. Social Media Management

• Plan and execute content calendars across platforms (Instagram, X/Twitter, YouTube, LinkedIn, Facebook).
• Collaborate with designers and videographers to produce engaging race-day content, behind-the-scenes reels, and fan-driven campaigns.

2. Content & Campaigns

• Drive digital campaigns for race promotions, sponsorship announcements, merchandise launches, and fan engagement.
• Manage influencer/partner collaborations and digital contests.

3. Analytics & Reporting

• Track campaign performance using analytics tools (Google Analytics, Meta Insights, etc.).
• Provide monthly performance reports and optimize campaigns for better reach and engagement.

4. Website & SEO

• Manage website content, blogs, and landing pages.
• Work on basic SEO strategies and coordinate with web developers on updates.

5. Email & CRM

• Build and manage email campaigns and newsletters.
• Maintain a clean, organized mailing list of sponsors, fans, and partners.

6. Sponsorship & Branding Support

• Support the sponsorship team with digital brand assets, pitch decks, and digital audience insights.

Requirements:

• Bachelor’s degree in Marketing, Digital Media, Communication, or related field.
• 4–6 years of hands-on experience in digital marketing, preferably in sports, automotive, or lifestyle brands.
• Strong understanding of motorsport culture, trends, and fan behavior.
• Proficiency in tools like Google Ads, Meta Business Suite, Canva/Photoshop (basic), Mailchimp or similar.
• Excellent copywriting and visual content planning skills.
• Strong organizational and project management skills.

Preferred Skills:

• Video editing or familiarity with tools like Adobe Premiere, Final Cut, or CapCut.
• Experience with Shopify, WordPress, or eCommerce integrations.
• Strong understanding of fan engagement strategies and digital storytelling.

What We Offer:

• A chance to work at the intersection of motorsport and cutting-edge digital marketing.
• A creative and fast-paced work environment with a passionate team.
• On-site access to race events, team shoots, and performance content.
• Salary as per industry standards, depending on experience.

Job Types: Full-time, Permanent

Pay: From ₹40,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Morning shift
• Weekend availability

Supplemental Pay:

• Performance bonus
• Yearly bonus

Ability to commute/relocate:

• Porur, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Digital marketing: 5 years (Required)

Work Location: In person

Application Deadline: 22/07/2025
Expected Start Date: 25/07/2025