Digital Marketing Specialist

Key Responsibilities 1. Social Media Marketing Manage social media pages (Instagram, Facebook, LinkedIn, YouTube, X). Create posts, reels, stories, and campaigns. Engage with followers and respond to leads. 2. Performance Marketing (Paid Ads) Run and manage advertisements on Google Ads and Meta Ads. Optimize campaigns for best results (CPL, CTR, conversions). Track and improve ROI. 3. Content Creation Create content plans, captions, blogs, and ad copies. Work with designers on creatives, videos, and reels. 4. SEO (Search Engine Optimization) Improve website ranking on Google. Perform keyword research and optimize blogs/pages. Increase organic traffic. 5. Website & Landing Page Management Update website content, banners, and pages. Track user behavior using Google Analytics. Improve page speed and user experience. 6. Lead Generation Run campaigns to generate qualified leads for sales teams. Set up forms, landing pages, and tracking pixels. Reduce cost per lead while improving quality. 7. Email & WhatsApp Marketing Create newsletters, promotions, and automated sequences. Build email lists and customer journeys. 8. Branding & Online Reputation Management Maintain brand guidelines. Monitor reviews, ratings, and online feedback. Ensure consistent brand messaging. 9. Marketing Analytics Prepare weekly and monthly reports. Monitor KPIs like impressions, engagement, conversions. Analyze competitor performance. 10. Collaboration Work closely with sales, design, and operations teams. Support product launches, events, and campaigns.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹34,838.66 per month

Work Location: In person