Digital Marketing Specialist

Role Description

Digital Marketing Executive

**Must have experience in Shopping Ads**

Key Responsibilities

• Running campaigns such as Shopping, Display, Search, etc,
• Maintain and enhance the brand’s online presence across all digital platforms, ensuring a consistent and engaging brand voice.
• Research market trends and audience insights to develop effective digital marketing strategies and campaigns.
• Responsible for managing multiple PPC advertising campaigns, which run on platforms including Google, and Facebook.
• Collaborate with designers, writers, and other team members to create compelling content for marketing.
• Monitor and analyze the performance of digital marketing campaigns using analytics tools, and prepare detailed reports on campaign effectiveness.
• Assist in managing the digital marketing budget, ensuring cost-effective strategies and maximizing ROI.
• Work closely with cross-functional teams including sales, product development, and customer service to ensure alignment of marketing strategies with business objectives.
• Be available to perform any other related tasks or monitoring activities as needed to support the marketing team and overall business goals.

Qualifications

• Marketing and Communication skills
• Social Media Marketing skills
• Strong analytical and problem-solving skills
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Ability to work in a fast-paced environment and meet deadlines
• Bachelor's degree in Marketing, Communications, Business, or related field