Digital Marketing Specialist

This is a full-time on-site role for a Digital Marketing Executive located in Panchkula. As a Digital Marketing Executive, you will be a Meta Ads Specialist with 1-3 years of experience in e-commerce, focusing on driving high-converting ad campaigns. Your primary responsibility will involve maintaining our brand's online presence and generating sales through various digital marketing strategies. Your key responsibilities will include running campaigns such as Shopping, Display, Search, etc. You will be tasked with enhancing the brand's online presence across all digital platforms, ensuring a consistent and engaging brand voice. Researching market trends and audience insights will be crucial in developing effective digital marketing strategies. Additionally, you will manage multiple PPC advertising campaigns on platforms like Google and Facebook, collaborating with team members to create compelling marketing content. Monitoring and analyzing the performance of digital marketing campaigns using analytics tools will be essential. You will prepare detailed reports on campaign effectiveness and assist in managing the digital marketing budget to maximize ROI. Collaboration with cross-functional teams, including sales, product development, and customer service, is key to align marketing strategies with business objectives. You should also be ready to undertake any related tasks to support the marketing team and overall business goals. To excel in this role, you should possess strong marketing and communication skills, along with expertise in social media marketing. Strong analytical and problem-solving abilities are necessary, with an analytical mindset to interpret data and make data-driven decisions. The ability to work in a fast-paced environment, meet deadlines, and hold a Bachelor's degree in Marketing, Communications, Business, or a related field are required qualifications for this position.,