Digital Marketing Specialist

Objectives of this role

• Plan, execute, and manage all digital marketing activities for our clients, including SEO, SEM, Google Ads, email marketing, and social media.
• Establish and implement a comprehensive digital marketing strategy to effectively distribute content across channels.
• Collaborate with and manage a team of writers, marketers, designers, and other stakeholders to maintain and grow each client’s digital presence.
• Maintain consistent and cohesive brand messaging across all social platforms and communication touchpoints.
• Identify, analyze, and measure performance trends to understand content effectiveness and continuously optimize user experience.
• Create and maintain an editorial calendar to ensure timely delivery of targeted and engaging content.
• Responsibilities
• Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns
• Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
• Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques
• Develop and monitor campaign budgets
• Stay up to date on the latest social media trends, and implement them in our client's marketing campaigns

Skills and qualifications

• Social media savvy, with a passion for staying on top of trends
• Strong sense of creativity, imagination, and innovation
• Excellent interpersonal skills, with the ability to collaborate with other departments
• In-depth knowledge of various social media platforms and best practices
• Ability to analyze consumer metrics, reports, and trends
• Strong project management and managerial skills

Job Type: Full-time

Ability to commute/relocate:

• Kakkanad, Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required)

Education:

• Master's (Required)

Experience:

• Digital marketing: 1 year (Required)

Language:

• English (Required)

Work Location: In person