Digital Marketing Specialist

Job Description

Key Responsibilities: Campaign Planning & Execution: Develop and execute digital marketing campaigns across channels including Google Ads, social media, email, and SEO. Collaborate with the content and design teams to create engaging ad copies, creatives, and landing pages. Lead Generation: Implement strategies to drive quality leads for course enrollments. Optimize funnels and landing pages to improve conversion rates. Social Media Management: Manage and grow the institution’s presence on platforms like Instagram, Facebook, LinkedIn, and YouTube. Plan and schedule regular content, monitor engagement, and interact with the community. Search Engine Optimization (SEO): Conduct keyword research and optimize website content to improve organic search rankings. Track website traffic, bounce rates, and SEO metrics to improve performance. Performance Tracking & Reporting: Monitor and analyze KPIs and ROI using tools like Google Analytics, Meta Ads Manager, and CRM dashboards. Prepare detailed reports and insights to inform marketing strategy. Email Marketing: Create and execute drip campaigns, newsletters, and follow-ups for prospects and alumni engagement. Trend Monitoring & Innovation: Stay updated on emerging digital trends and education marketing best practices. Recommend and test new platforms, tools, and strategies for outreach. Job Types: Full-time, Fresher Pay: ₹25,000.00 - ₹45,000.00 per month Schedule: Day shift Supplemental Pay: Performance bonus Language: Hindi (Preferred) English (Preferred) Work Location: In person