Digital Marketing Specialist

We’re looking for a Performance Marketing Specialist who’s passionate about driving measurable results through paid campaigns and local SEO. You’ll be managing multiple client accounts across industries — from lifestyle to events, and will be responsible for optimizing ad performance, tracking results, and ensuring maximum ROI.

Key Responsibilities

• Plan, execute, and optimize Meta (Facebook & Instagram) ad campaigns.
• Manage and scale Google Ads (Search, Display, YouTube) with performance-focused strategies.
• Optimize and maintain Google My Business (GMB) listings for improved local SEO rankings.
• Conduct keyword research, competitor analysis, and implement on-page/off-page SEO tactics.
• Monitor daily campaign performance and create weekly/monthly reports with insights and action points.
• Collaborate with the creative and content teams to align ad creatives with campaign goals.
• Stay updated on the latest digital marketing trends, tools, and best practices.

Requirements

• 1–3 years of hands-on experience in Meta Ads, Google Ads, and Local SEO.
• Strong understanding of CPC, CTR, ROAS, CPM, and conversion tracking.
• Experience with Google Analytics, Google Tag Manager, and Google Search Console.
• Knowledge of GMB optimization and local keyword ranking strategies.
• Proficiency in preparing and presenting performance reports.
• Basic understanding of ad creatives and A/B testing.
• Self-motivated, data-driven, and detail-oriented mindset.

Job Type: Full-time

Pay: ₹10,743.52 - ₹30,761.38 per month

Experience:

• Meta ads: 1 year (Preferred)
• SEO: 1 year (Preferred)

Work Location: In person