Digital Marketing Specialist

Job Title: Digital Marketing Specialist Location: Mylapore, Chennai Must be open to travel Department: Marketing & Communications Reporting To: Manager Digital Marketing Experience: 1 - 8 years of experience in social media/content roles/Digital Marketing Job Summary: We are seeking a smart, creative, and hands-on Social Media Executive to lead our digital storytelling. The ideal candidate will not only manage our social media platforms but also ideate and create engaging content—including video content—that resonates with our student audience. This role requires frequent travel to capture real-time stories, events, and campus energy from our centres across regions. Key Responsibilities: Plan, manage, and post content across social platforms (Instagram, Facebook, LinkedIn, X, YouTube, etc.) Travel to training centres, events, and workshops to capture authentic content Experience with video shooting and understanding content script writing Collaborate with designers and video editors on campaigns and brand creatives Engage with audiences by responding to comments, DMs, and queries Track analytics and performance to optimize future content strategy Stay on top of social trends and digital innovation Key Requirements: Excellent communication and storytelling skills Ability to work independently and travel frequently Good eye for design, trending formats, and platform best practices Knowledge of tools like Meta Business Suite, and scheduling platforms Preferred Qualifications: Bachelor's degree in Mass Communication, Media, Marketing, or relevant experience Company Profile: https://caddcentre.com/ Contact: Irene +91 9840851677 ccts.careers@caddcentre.com Job Type: Full-time Pay: ₹20,000.00 - ₹40,000.00 per month Benefits: Flexible schedule Health insurance Paid sick time Provident Fund Schedule: Day shift Experience: Digital marketing: 1 year (Preferred) Social media management: 1 year (Preferred) Location: Chennai, Tamil Nadu (Preferred) Work Location: In person