Digital Marketing Specialist

Company Description Botify India is a cutting-edge WhatsApp automation and marketing platform designed to help businesses improve communication, increase engagement, and achieve measurable results. Our platform empowers startups, agencies, and enterprises to connect with their audience through automated, personalized WhatsApp campaigns from a single, intuitive dashboard. Botify offers robust features such as WhatsApp message automation, campaign analytics, chatbot and CRM integrations, and easy contact management, enabling businesses to turn conversations into conversions. We serve a diverse range of industries, including e-commerce, education, real estate, and health & wellness. Role Description This is an on-site, full-time role for a Digital Marketing Specialist located in Salem. The Digital Marketing Specialist will be responsible for developing, implementing, and managing online marketing strategies to promote the company's products and services. Daily tasks include creating engaging social media content, analyzing web analytics, and executing digital marketing campaigns. The role requires close collaboration with the marketing team to ensure consistency in messaging and branding across all digital platforms. Qualifications Knowledge and experience in Social Media Marketing and Online Marketing Skills in Digital Marketing and Web Analytics Strong Communication skills Proven ability to develop and execute digital marketing campaigns Excellent analytical skills to measure and optimize campaign performance Bachelor's degree in Marketing, Business, Communications, or related field Experience with marketing automation tools and CRM systems is a plus Show more Show less