Digital Marketing Specialist

Company Description

Blume Health provides premium, personalized healthcare through a digital-first approach. Our services include on-demand video consultations, same-day appointments, 24/7 provider messaging, and dedicated care coordinators. We offer comprehensive care across multiple specialties, including Primary Care, Mental Health, Dermatology, Pediatrics, and more. Accessible via our website and mobile app, patients can book appointments, engage in secure messaging, manage prescriptions, and select delivery options seamlessly.

Role Description

This is a full-time on-site role for a Digital Marketing Specialist based in Hyderabad. The specialist will manage digital marketing strategies, analyze web and campaign data, and optimize online marketing efforts. Daily responsibilities include creating and executing social media campaigns, monitoring digital performance metrics, engaging with audiences, and ensuring alignment with brand goals. The candidate will also collaborate closely with internal teams to deliver impactful marketing initiatives.

Qualifications

• Proficiency in Digital Marketing, Online Marketing, and Social Media Marketing
• Experience with Web Analytics tools and the ability to interpret data for campaign optimization
• Strong Communication skills to effectively collaborate with teams and engage target audiences
• Creative problem-solving skills and a detail-oriented approach
• Bachelor's degree in Marketing, Communications, or a related field
• Experience in healthcare marketing is a plus
• Ability to stay updated with current trends in digital marketing