Digital Marketing Specialist

Location :

Company: VC Nutri Foods Pvt Ltd (Brand: 4Kids)

About Us :

VC Nutri Foods Pvt Ltd, under the brand 4Kids, is one of India’s fastest-growing

confectionery companies, offering a wide range of chocolates, candies, jellies, cakes,

and more. With a strong presence across 15+ states in India and exports to 8+

countries, we are now strengthening our digital marketing presence to reach millions

of consumers directly.

Role Overview:

We are seeking a Digital Marketing Specialist with 3–4 years of proven experience

who can work closely with the Sales & Marketing teams to plan, execute, and optimize

our digital presence. The role involves building performance-driven campaigns,

managing our website, and growing brand awareness across digital platforms.

Key Responsibilities:

Strategy & Planning

- Develop and execute digital marketing strategies aligned with overall sales &

marketing goals.

- Collaborate with the Sales & Marketing teams to design integrated campaigns

that drive product visibility, demand generation, and brand recall.

Performance Marketing

- Plan and run paid campaigns (Google Ads, Meta Ads, YouTube, Amazon/Flipkart

ads if needed).

- Monitor ROI, CPC, CTR, and conversions for ongoing optimization.

- Build remarketing and funnel-based ad strategies.

Content & Social Media

- Manage brand presence on Instagram, Facebook, YouTube, LinkedIn, and

emerging platforms.

- Coordinate content creation (creatives, videos, reels, blogs).

- Develop influencer & partnership campaigns to amplify reach.

Website & SEO

- Manage and update company website for product launches, campaigns, and

SEO.

- Ensure smooth UX/UI and optimize for leads & conversions.

- Implement SEO strategies (on-page, off-page, technical).

Analytics & Reporting tools

- Track campaign performance using Google Analytics, Ads Manager, and other

- Share regular performance reports with leadership & sales teams.

- Suggest data-backed improvements for future campaigns.

Collaboration:

- Work closely with Sales teams to generate and nurture leads.

- Partner with the offline marketing team for integrated online-offline campaigns.

- Coordinate with external agencies or vendors when required.

Key Skills & Requirements:

- 3/4 years of experience in digital marketing (preferably FMCG / consumer

brands).

- Strong understanding of performance marketing, SEO, SEM, and social

media marketing.

- Hands-on experience with tools like Google Ads, Meta Ads Manager, Analytics,

WordPress/Shopify (or similar CMS).

- Ability to design and execute ROI-driven campaigns.

- Good creative sense, strong communication skills, and ability to work

cross-functionally.

- Knowledge of regional markets and languages is a plus.

Education:

- Bachelor’s degree in Marketing, Business, Communications, or a related field.

- Digital Marketing certifications (Google, Meta, HubSpot, etc.) will be an

advantage.

What We Offer?

- Opportunity to build & lead digital marketing for a growing FMCG brand.

- Work in a dynamic, growth-oriented environment with cross-functional exposure.

- Competitive compensation with performance-based growth opportunities