Digital Marketing Specialist- 3-4 yrs (Meta Adds/ Peformance Marketing)

Address – 301, 3rd Floor, Regus Tower, Sector142, Noida, U.P 201305

Job description Job Responsibility

A Digital Marketing Specialist with expertise in Meta Ads and Performance Marketing is responsible for planning, executing, and optimizing paid campaigns across platforms like Facebook and Instagram. They manage audience targeting, budget allocation, and A/B testing to drive traffic, leads, and conversions. The role involves continuous performance analysis using tools like Meta Ads Manager and Google Analytics to maximize ROI and ensure effective campaign delivery. Strong analytical skills, strategic thinking, and hands-on experience with digital ad platforms are essential.

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**Job Title : Digital Marketing Specialist

**Job Summary:**

We are looking for a skilled Digital Marketing Specialist with hands-on experience in Meta Ads and Performance Marketing. The ideal candidate will be responsible for creating, managing, and optimizing paid advertising campaigns across Facebook, Instagram, and other digital channels. They will focus on driving measurable results such as traffic, leads, and conversions while maintaining efficient budget management. Strong analytical skills, creativity, and a data-driven mindset are essential to ensure high campaign performance and return on investment (ROI).

**Responsibilities:**

· Plan, execute, and optimize paid ad campaigns on Meta platforms (Facebook & Instagram).

· Develop and manage targeting strategies, including custom and lookalike audiences.

· Monitor campaign performance metrics (CPC, CPA, ROAS) and implement data-driven optimizations.

· Collaborate with creative teams to develop compelling ad creatives and copy.

· Track conversions using Meta Pixel, Google Analytics, and other tracking tools.

· Prepare performance reports and provide actionable insights to improve ROI.

**Requirements:**

· 3–4 years of hands-on experience in digital marketing, preferably in D2C/e-commerce.

· Proficiency in Shopify and familiarity with leading apps and plugins.

· Strong grasp of paid marketing channels – Google Ads, Meta Ads, retargeting platforms.

· Analytical mindset with experience in tools like Google Analytics, Meta Business Suite, and email platforms.

· Excellent communication and cross-functional collaboration skills.

· Knowledge of SEO, CRO, and CRM best practices.

· Comfortable working in a dynamic, fast-paced startup environment.

.**Benefits:**

- Professional development opportunities

- Job Type: Full Time

- Pay: Non Disclosure

- Schedule: Day shift

Job Type: Full-time

Ability to commute/relocate:

• Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Meta Adds/ Performance Marketing: 3 years (Required)
• Digital marketing: 3 years (Required)

Work Location: In person