Digital Marketing / Social Marketing Executive

Digital Marketing / Social Marketing Executive

Location: India
Full-Time | Salary: ₹60,000 – ₹80,000 per month (based on experience)

About the Role

We are looking for a Digital Marketing / Social Marketing Executive with strong expertise in SEO, website management, social media strategy, and performance marketing. This role requires a mix of technical digital skills, creativity, and data-driven thinking to enhance brand visibility, engagement, and lead generation.

The ideal candidate will independently manage multi-platform campaigns, website SEO, and CEO branding while collaborating with agencies, vendors, and internal stakeholders.

Key Responsibilities1. Digital Marketing

• Collaborate with agencies to develop a new website and SEO strategy.
• Maintain and update website content (page builds, video galleries, press releases, blogs).
• Monitor website analytics and implement traffic growth strategies.
• Conduct SEO audits; drive on-page, off-page, and local SEO improvements.
• Optimize lead generation via social media posts, ads, and campaigns.
• Plan and execute email and WhatsApp outreach campaigns.
• Run performance marketing campaigns across multiple platforms.

2. Social Media Management

• Develop and execute engagement strategies for Instagram, YouTube, Twitter (X), and LinkedIn.
• Manage content strategy for CEO’s LinkedIn and Twitter handles.
• Plan digital campaigns to increase follower base & engagement metrics.
• Run organic + paid campaigns, boosting posts and ads to targeted audiences.

Technical Skills Required

• Social Media Strategy & Management (Instagram, YouTube, Twitter/X, LinkedIn, Meta).
• Website Management & CMS Platforms.
• SEO (on-page, off-page, local SEO) + Analytics tools.
• Email Marketing & WhatsApp Campaign Tools.
• Hands-on experience with performance marketing, paid campaigns, and lead generation.
• Familiarity with content creation and ad management across platforms.

Soft Skills Required

• Creativity and innovation in campaign planning.
• Strong analytical mindset to track engagement & ROI.
• Effective collaboration with agencies, partners, and internal teams.
• Ability to adapt and solve problems in a fast-paced environment.
• Ownership mindset with proactive execution.

Education & Experience

• Bachelor’s degree in Marketing, Communications, Business, or related field (Mandatory).
• 5+ years of experience in digital marketing, social media management, or brand communications.
• Prior experience in social impact, education, or non-profit sectors is a plus.

Compensation

Salary: ₹60,000 – ₹80,000 per month (depending on skills & experience).

Job Types: Full-time, Permanent

Pay: ₹30,323.42 - ₹80,912.55 per month

Benefits:

• Health insurance
• Life insurance
• Paid sick time

Work Location: In person