Digital Marketing & SEO Lead

Designation

Experience

Location:

Employment Type

Job Overview:

We are looking for an experienced Digital Marketing & SEO Lead to develop and manage scalable digital programs that strengthen brand visibility, drive high-quality traffic, and support overall business growth. The ideal candidate will bring strategic thinking, strong analytical abilities, and hands-on expertise in SEO and digital marketing performance management.

Key Responsibilities:

• Design and execute sustainable digital marketing and SEO initiatives that enhance brand presence, recall, and overall brand value.
• Plan campaigns with a focus on achieving higher ROI and continuously analyze performance to refine ongoing strategies.
• Increase organic traffic and qualified leads by optimizing website performance and user engagement.
• Utilize analytics tools to interpret data trends and create actionable insights for improving digital effectiveness.
• Develop and oversee the SEO framework for all digital platforms, ensuring alignment with broader marketing and business goals.
• Monitor and meet KPIs for each website or web property, ensuring consistent performance improvements.
• Establish internal processes to ensure that all forms of content—articles, videos, images, multilingual content—are fully optimized across channels.
• Lead on-page and off-page SEO initiatives, including technical improvements, link acquisition, sitemap structuring, and adherence to best SEO practices.
• Strengthen online ranking and traffic by focusing on aspects like audience targeting, engagement patterns, and platform-specific signals.
• Perform market research, competitor analysis, and support lead-generation activities.

Required Skills & Qualifications:

• 3–6 years of hands-on experience in SEO and digital marketing roles.
• Strong command of SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, etc. Solid understanding of digital analytics and the ability to derive insights from data.
• Experience in developing and managing SEO strategies for multiple web properties. Knowledge of technical SEO, content optimization, and link-building strategies.
• Good communication skills and ability to coordinate across marketing, design, and technical teams.