Digital Marketing Manager[Kochi]

Digital Marketing Manager – Kochi

Rapos Hospitality Pvt Ltd | Full-time | On-site

About Rapos

Bektash

Digital Marketing Manager

performance + brand

Key Responsibilities

• Develop and execute end-to-end digital marketing strategies for

  Bektash outlets

  and

  Rapos E-commerce platforms

  .
• Lead, mentor, and manage the internal marketing team.
• Coordinate with multiple external agencies (creative, performance, SEO, influencer, production).
• Plan, execute, and optimise performance marketing campaigns across

  Meta Ads, Google Ads, YouTube Ads, and Snapchat Ads

  .
• Own social media strategy including content planning, reels, UGC, engagement, and brand storytelling.
• Drive

  Local SEO

  for all Bektash outlets (Google Maps ranking, reviews, keywords, visibility).
• Handle

  E-commerce SEO

  including keyword research, on-page optimisation, product pages, and technical SEO.
• Execute

  WhatsApp marketing campaigns

  for offers, retention, automations, and reactivation.
• Manage

  Email marketing

  including newsletters, abandoned cart flows, and promotional campaigns.
• Plan and execute

  in-store marketing initiatives

  such as QR codes, posters, feedback systems, and offline-to-online journeys.
• Focus on website traffic growth, conversion rate optimisation, and customer retention.
• Create monthly marketing calendars, festival campaigns, and launch plans.
• Track KPIs, analyse performance, and prepare weekly/monthly reports using

  GA4, UTM tracking, and dashboards

  .

Skills & Experience Required

• Strong hands-on experience with

  Meta Ads and Google Ads

  .
• Proven expertise in

  Local SEO and E-commerce SEO

  .
• Solid understanding of

  Email marketing and WhatsApp automation tools

  .
• Strong social media strategy and content planning capabilities.
• Experience working with and managing multiple agencies.
• Data-driven mindset with experience in

  GA4, analytics, and reporting

  .
• Strong team management and leadership skills.
• Experience in

  F&B, QSR, or E-commerce

  is an added advantage.

Why Join Rapos?

• Work with a

  fast-growing regional brand

  with ambitious expansion plans.
• High ownership role with real impact on business growth.
• Opportunity to build scalable marketing systems across online & offline channels.
• People-oriented culture focused on growth, learning, and execution.

Ready to level up your career? Join our growing team.