Digital Marketing Project Manager

As a talented Digital Marketing Project Manager at Nethority, you will play a crucial role in managing the client portfolio to enhance their Digital & Brand presence. Your expertise in client servicing and understanding the value of digital tools in company strategy will be vital in contributing to business growth through the creation and maintenance of long-term client relationships with digital marketing strategies, planning, and timely execution. Key Responsibilities: - Develop Digital Marketing strategy by analyzing economic indicators, market dynamics, client needs, and competition. - Plan and execute SEO/SEM, database marketing, email, social media, and display advertising campaigns. - Design, build, and maintain Performance marketing, SEO & Social media campaigns for clients. - Contribute to marketing effectiveness by addressing short-term and long-range issues in clients" businesses. - Measure and report the performance of digital marketing campaigns against goals (ROI and KPIs). - Identify trends, insights, and optimize spend and performance based on data. - Brainstorm innovative growth strategies through digital marketing channels. - Plan, execute, and measure experiments and conversion tests for continual improvement. - Collaborate with internal teams to create landing pages and enhance user experience. - Evaluate end-to-end client experience across multiple channels and touchpoints. - Identify critical conversion points and optimize user funnels. - Manage operational requirements of the digital marketing department effectively. In addition to the above responsibilities, you should be: - Highly creative with the ability to identify target audiences and create engaging digital campaigns. - Skilled in maintaining client relationships and coaching subordinates. - Proficient in marketing research, statistical analysis, and process management. - Self-motivated, customer-focused, and capable of developing budgets. - Experienced in financial planning and strategy. Qualifications: - Bachelor's or master's degree in marketing or a related field. - Proven work experience in digital marketing, preferably within the industry. - Demonstrable experience in leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns. - Proficiency in optimizing landing pages, user funnels, and conducting A/B and multivariate experiments. - Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMrush). - Familiarity with ad serving tools and setting up PPC campaigns on major search engines. - Working knowledge of HTML, CSS, and JavaScript development and constraints. Join Nethority as a Digital Marketing Project Manager to leverage your skills and drive impactful digital marketing strategies for client success.,