Digital Marketing - Performance Manager

Position Title: Digital Marketing Performance Manager

Position Overview:

Key Responsibilities:

• Deliver an exceptional client experience through service excellence, rapid response times, deep product knowledge, proactive communication, and accurate, high-quality deliverables.
• Communicate digital marketing best practices and educate clientss on using them effectively to achieve their goals through a consultative approach.
• Lead go-to-market planning and execution for client campaigns.
• Analyze, track, and optimize performance metrics to drive continuous improvement in campaign results.
• Identify and understand client business and technical needs to craft effective digital marketing strategies.
• Highlight opportunities, flag potential risks, and raise key concerns to internal stakeholders.
• Monitor competitor`` trends and contribute to the development of strategic features and marketing materials to maintain a competitive edge.
• Educate internal ad operations and sales teams on omni-channel strategies, new industry practices, products, and features.

Required Competencies and Experience:

• Experience:

  Minimum of 8 years in digital marketing, with at least 6 years in ad tech or programmatic advertising.

• Platform Expertise:

  Proven hands-on experience with Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads.

• Search Marketing:

  Proficient in SEO strategy and SEM, including keyword research, planning, and Responsive Search Ads (RSA).

• Analytics & Tracking:

  Deep understanding of Google Analytics 4 (GA4), pixel tagging, and troubleshooting.

• Media Planning:

  Ability to create comprehensive media plans including CPM and CPC estimations and provide ROI.

• Cross-Device Campaigns:

  Experience in executing and optimizing lead generation campaigns across platforms.

• Reporting & Attribution:

  Capable of reporting on performance across channels and interpreting attribution models; advanced skills in Excel (XSL) to build custom reporting templates.

• Education:

  Bachelors degree in Marketing, Business, or a related field; MBA or advanced degree preferred.

• Presentation Skills:

  Strong ability to create and deliver persuasive presentations using PowerPoint or Keynote.

• Team Collaboration:

  Highly collaborative, with the ability to align cross-functional teams and deliver integrated solutions.

• Data-Driven Marketing:

  Ability to derive insights from campaign data, develop hypotheses, and conduct A/B or multivariate testing for performance optimization.

• Strategic Thinking:

  A results-driven mindset with a strong sense of prioritization, balancing business goals with tight deadlines.

• Creative Experimentation:

  Partner with client marketing teams to test creative strategies, incrementality, and spend scaling to identify high-performing tactics.

• Passion & Acumen:

  A strong interest in digital marketing innovation and a solid grasp of the digital advertising ecosystem, blending strategic and technical expertise.

Interview Evaluation Process

Our selection process is designed to identify the best-fit candidates through a structured and fair evaluation. The process includes the following stages:

1. Assignment Round (Mandatory):

   All shortlisted candidates will be required to complete an initial assignment relevant to the role. This helps us assess your practical skills and problem-solving abilities.

2. HOD Interview:

   Candidates who clear the assignment will be invited for an interview with the Head of Department (HOD). This round focuses on your technical expertise, role-specific knowledge, and alignment with departmental goals.

3. Final Discussion:

   The final stage includes a comprehensive discussion with senior leadership or HR to evaluate cultural fit, expectations, and finalize the terms of engagement.