Digital Marketing Manager

🎯 Key Responsibilities
1. Digital Strategy & Campaign PlanningDevelop and execute comprehensive digital marketing strategies across channels (SEO, SEM, Social Media, Email, etc.)Create monthly/quarterly performance roadmaps with ROI-driven goals.Plan seasonal and service-specific campaigns for brand promotions, wedding seasons, partner onboarding, etc.2. Social Media MarketingManage social platforms presence across Instagram, Facebook, LinkedIn, and YouTube.Oversee post calendars, creative direction, reels/videos, and ad campaigns.Collaborate with creative and content teams for compelling storytelling.3. Performance Marketing & Paid AdsRun and optimize paid campaigns across Google Ads, Meta Ads, and affiliate platforms.Analyze CPC, CTR, ROAS, and customer acquisition metrics to improve performance.4. Search Engine Optimization (SEO)Implement on-page and off-page SEO strategies for service pages and blog content.Work with developers to improve Core Web Vitals and SERP rankings.Keyword research and backlink growth management.5. Content & Email MarketingOversee high-converting blog content and landing pages for lead generation.Plan drip email marketing funnels using tools like zoho, etc.6. Analytics & ReportingUse tools like Google Analytics, Search Console, Meta Business Suite, and SEMrush to monitor campaign success.Prepare detailed weekly/monthly performance reports and insights.7. Team & Vendor CoordinationLead a team of content writers, graphic designers, video editors, and SEO executives.Coordinate with external digital agencies, influencers, and event partners when required.---✅ Key Skills & ToolsGoogle Ads, Meta Ads, GA4, Search ConsoleSEMrush, Ahrefs, UbersuggestCanva, Figma, Adobe Suite (basic)Meta Business Suite, Google Tag ManagerStrong analytical and storytelling skills---📚 Preferred QualificationsBachelor’s or Master’s in Marketing, Digital Media, or related fieldsCertification in Google Ads / Digital Marketing (HubSpot, Meta, etc.)Experience - 3 - 6 year's ---💰 Salary - 25k to 35k INR per month